Innovation

Over the years we have formed many networks around the globe with the world’s leading and most innovative flower packaging companies.

This, along with our partnerships with local graphic designers, ensures that we quickly identify the latest fashions, trends and combine trends of the Australian consumers and present our flowers accordingly.

We understand the importance of customer loyalty, so we have specialised in creating and developing brands for our retail customers. This process involves not only the initial creation of a brand and logo, with specific flower packaging, in-store displays and specific point of sales material.

We understand customers’ expectations for continuous improvement in quality and freshness, which is why all our flowers undergo vigorous testing in our retail simulator room. The valuable learnings from these tests are used to improve our own processes & procurements and are also fed back to our suppliers. Therefore, we can be sure that Tony’s Wholesale Flowers have the very best and freshest flowers with the longest shelf life.